What was cultivated in 2024?

Speaking of visitors, our events were filled with fun and friends from all over!

Made in Minnesota Craft Beer & Wine Festival: 350 tickets + 25 vendors from all over the state
Prairie Jam Featuring Eli Young Band: Over 2000 people jammed with us!
Youth Sports & Activity Expo: 250 attendees enjoyed 20 different sport & activity groups.
Arts & Living History Festival: Enjoyed music, shopped 15 vendors & saw 450 attendees.
Sounds of Summer: 2 Bands rocked after a fabulous parade, with over 5,000 in attendance
Thursdays on Third: 3 dates of talented artist gathered about 100 peopel each night, as well 2-4 farmers market vendors.
Fairbanks Ice Dogs: Atmospher drew from across the U.S. with over 850 each night
Christmas, Cocktails & Charcuterie: sold 95 tickets to this unique cocktail hour at the lyon county museum and people enjoyed the live music, christmas tree walk, charcuterie and cocktails from the Atlantic Place.
Lights of Winter: (in collaboration with the Sounds of Summer Committee) 25 hourses registered in year one!

The event season was a memorable one. But I'll be honest, it felt like a bit of a roller coaster, not everything was sunshine and rainbows; overall the events went off without a hitch. But we did see a drop in our numbers from 2023 to 2024. With that, we have made the difficult decision to not continue the Prairie Jam concert. That doesn't mean music is out, we still have some AMAZING musical events in town, including Sounds of Summer, Arts & Living History Festival, Lyon County Fair, Light up the Night Kick off Night & Thursdays on Third to name a few.

Saying Good-Bye to 2024 and CHEERS to 2025! But before we move on, we want to reflect on how fantastic 2024 was. We sure Cultivated the Best of this year!

The 2024 goals set by the Visit Marshall Board & employees were well met. Booking new business travel, promoting Marshall to regional and nation wide sports groups, worked with our local hunters to help with hunting promotions & the possibility of a wild game cleaning station for 2026, as well as growing our relationships with our industry partners.

Visit Marshall was proud to introduce the Community Tourism Support Grant in 2021. And this year, hit another record number of funding / investments of $100,000! With those grantees being 56 local organizations, sports, events or activities all bringing visitors to Marshall.

We also collaborated with a local photographer to get some new photos of Marshall spots.

Sporting Events:
Again; Another amazing year for sporting events in our community. Lets take a second to thank all the amazing tournament groups & volunteers that host these tournaments that bring so many people to town to make a positive economic impact on our community

Marshall High School Sports & Activities
SMSU Sports & Activities
City of Marshall; Community Services
MSHSL Section Tournaments
TAG Gymnastics
Southwest West Central
Marshall Amateur Hockey Association
Marshall Girls Basketball Association
Southwest Swim Club
Marshall Youth Wrestling
Minnesota Hockey
Marshall Hoops Club
Southwest Figure Skating Club
YMCA
Just For Kix
JO Volleyball
Marshall Area Youth Baseball
Marshall Legion Baseball
Marshall Area Fastpitch Association
Minnesota Sports Federation
Prairie Dance Alliance

Marshall Community Events

We are so thrilled to have these community events in our town, lets take a second to appreciate them! (Events listed are those who apply for our Community Tourism Support). All these events bring in a different group of demographics making a positive Economic Impact.