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Tourism Grant Program

The purpose of the Visit Marshall Tourism Grant is to provide financial investment for tourism projects by assisting with new events or assisting in events that are already established through marketing or additions made to the event. By doing this, we hope to increase the economic impact of visitors, increase spending, hotel stays & day visits, generate media awareness, and enhance the quality of life for Marshall residents.

Each application/proposed project will be reviewed individually to determine its potential economic impact on local accommodations and restaurants by our Board of Directors on a monthly basis.


As required by the Marshall city ordinance, projects must attract visitors to the City of Marshall. Priority will be given to unique projects that:

  • Generate additional tourism-related tax dollars within the City of Marshall
  • Promote eating and drinking establishments in the City of Marshall
  • Generate overnight stays in City of Marshall lodging facilities
  • Promote and highlight the City of Marshall’s historic, art and cultural venues, recreational facilities, trails and events, and the uniqueness of the local community
  • Promote the growth of sports / activity-related tourism to the community
  • Advertise and promote tourism so as to develop and increase tourist attendance through the generation of publicity

4 Grant Classifications

New Event

Starting a new event Marshall that has not been done in the last 4 years. Funds for this classification can be used for overall expenses to be sure the event takes off. In Kind Marketing could be offered as well.

Established Event: Marketing

The marketing classification is for already established events. All funds will be used for marketing specifically outside of Marshall. To promote visitors to come to town. Examples would be billboards, print media, radio, TV, social media, or digital ads. Visit Marshall logo must be included in all ads, and ad must be pre-approved by Visit Marshall.

Established Event: Additions

The additions classification is for already established events looking to add another level to the event examples would include adding another performance, another activity.


The other Classification is for all other types of things that will bring tourism to town that doesn’t necessarily qualify as an “event”. Examples would be, updating a facility that is open to the public, purchasing entertainment equipment that would be utilized by the public (pool, darts, etc).


  • All projects and/or events must occur within the Marshall city limits.
  • If funding is provided for a facility or facility improvements, the facility must be open to the public.
  • The event must be marketed and open to the public.
  • Grantee organizations may not re-grant fund received.
  • Grantee organizations must be in good standing and without outstanding debt to the City of Marshall.
  • The event or marketing opportunity must demonstrate a significant economic/cultural impact as relates to tourism, which may be fulfilled by showing documented hotel room nights booked and/or the number of tourists traveling into Marshall from outside their home communities.
  • Grantee must demonstrate financial capacity to undertake the project within 12 months of the application date.

All applications should be submitted with a detailed budget or projected cost for your event or project to CVB Director.

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